Creative direction, scripts, concepts, campaign thinking. Sometimes that's a launch. Sometimes it's a founder who can't tell whether the idea is any good and wants a read from somebody with no stake in the answer.

I work quickly. Partly because I've been doing this since 1974, partly because I use AI every day in the commercial work. Between the two, a company that could never afford an agency at this level can get the thinking without the agency attached to it.